Big Data Analytics and Artificial Intelligence Against COVID-19: Innovation Vision and Approach by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030552589
Publisher: Springer International Publishing

3.4 AI in Commerce, Business, Governance, Education and Training

The epidemic of COVID-19 has greatly impacted commerce, business, governance, education and training globally. This deadly virus has badly affected the people in particular and society at large. The people have been stacked out of the states and are unable to return to their homes due to lockdown. A country like India where around 73 million people come under the extreme poverty line is the daily wager workers who depend on their daily income. They don’t have space to live and not enough food to survive this pandemic. This epidemic has slowed down economic activities around the world. Most of the airports have been sealed, local public transport has been fully suspended, and hence export and import, business and commerce have been impacted. Also, educational institutions, tourism industries, hospitality services, entertainment industries, shopping malls, the textile industry, have been stopped which had badly affected the employment and economy. Global financial markets are already facing serious downfall in trading—pushing the economy into a financial shock.

AI can play a vital role in fighting the economical crisis, commerce, and business, education and training, governance and policymaking in this pandemic situation. E-commerce companies are applying AI for supply chain management [52], planning and procurement, production, and marketing [53]. The integration of AI in e-commerce not only helps in gaining competitive benefits in the online market but also boosts sales and customer satisfaction. AI has potential applications in marketing, including sales forecasting, Chatbots as personal assistants, identifying the trends, AI-powered business market, and improved digital advertising [54, 55].

As far as education and training are concerned, AI-assisted education and training is a growing field, called Educational Intelligence. It is defined as “leveraging data at multiple points across the student lifecycle to make intelligent decisions to positively impact students’ outcomes” [56]. AI technologies are useful to develop and imitate human reasoning and decision-making in the teaching-learning model. AI is employed for adaptive education systems within e-learning, including massive open online courses (MOOCs), educational data mining, and learner analytics [57]. Some of the education intelligence platforms are Questa (https://​www.​novatia.​com/​home-questa), Cognii (https://​www.​cognii.​com/​), and Kidaptive (https://​www.​kidaptive.​com/​) that uses AI help education institutions collect data and increase learning engagement. Other AI-assisted educational and training tools are Knewton (https://​www.​knewton.​com/​), Querium (http://​querium.​com/​), Century Tech (https://​www.​century.​tech/​) and Volley (https://​volley.​com/​). Knewton is an adaptive learning technology that helps in identifying gaps in a student’s knowledge and assigns suitable coursework. Querium provides customization tutorials and exercises by using AI. Century Tech platform provides personalized learning plans, reducing workloads for instructors by using cognitive neuroscience and data analytics. Similarly, Volley synthesizes course and quiz results by using AI-based knowledge-engine and helps in finding knowledge gaps among the employees.

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